Fast food, but good
Fast food, but good
Fast food, but good
Designing a brand to change fast food for good.
Designing a brand to change fast food for good.
Designing a brand to change fast food for good.
Brand Identity Graphic Design Art Direction
Brand Identity Graphic Design Art Direction
Brand Identity Graphic Design Art Direction
![](https://framerusercontent.com/images/kRErxk39YvkYtH2zitft43aq98.jpg)
Hawaiian is on a mission to set a new standard for the fast food industry — to make healthy meals as inclusive and effortless as possible. To get there, they needed a visual identity to match. We worked with the Hawaiian team to create a brand and build a website that conveys those values, catches the eye, and helps them stand out from the crowd.
![](https://framerusercontent.com/images/9XysyW2YfewwzKx49PHTjPyPk20.webp)
![](https://framerusercontent.com/images/3QdhUjICDCjwak2IL3ou2uqOcZs.webp)
![](https://framerusercontent.com/images/Wff1UvFSDU8vvVr4pS6axOhYDBA.jpg)
![](https://framerusercontent.com/images/46sgSNNYJi7oA9SB6VHz0d43U.webp)
![](https://framerusercontent.com/images/biUwOPIib2iSWV3iSydMaoZpgv4.jpg)
![](https://framerusercontent.com/images/H0KVkoacSQMJrfdoyEm6JqJkqg.jpg)
![](https://framerusercontent.com/images/kRErxk39YvkYtH2zitft43aq98.jpg)
Hawaiian is on a mission to set a new standard for the fast food industry — to make healthy meals as inclusive and effortless as possible. To get there, they needed a visual identity to match. We worked with the Hawaiian team to create a brand and build a website that conveys those values, catches the eye, and helps them stand out from the crowd.
![](https://framerusercontent.com/images/9XysyW2YfewwzKx49PHTjPyPk20.webp)
![](https://framerusercontent.com/images/3QdhUjICDCjwak2IL3ou2uqOcZs.webp)
![](https://framerusercontent.com/images/Wff1UvFSDU8vvVr4pS6axOhYDBA.jpg)
![](https://framerusercontent.com/images/46sgSNNYJi7oA9SB6VHz0d43U.webp)
![](https://framerusercontent.com/images/biUwOPIib2iSWV3iSydMaoZpgv4.jpg)
![](https://framerusercontent.com/images/H0KVkoacSQMJrfdoyEm6JqJkqg.jpg)
![](https://framerusercontent.com/images/kRErxk39YvkYtH2zitft43aq98.jpg)
Hawaiian is on a mission to set a new standard for the fast food industry — to make healthy meals as inclusive and effortless as possible. To get there, they needed a visual identity to match. We worked with the Hawaiian team to create a brand and build a website that conveys those values, catches the eye, and helps them stand out from the crowd.
![](https://framerusercontent.com/images/9XysyW2YfewwzKx49PHTjPyPk20.webp)
![](https://framerusercontent.com/images/3QdhUjICDCjwak2IL3ou2uqOcZs.webp)
![](https://framerusercontent.com/images/Wff1UvFSDU8vvVr4pS6axOhYDBA.jpg)
![](https://framerusercontent.com/images/46sgSNNYJi7oA9SB6VHz0d43U.webp)
![](https://framerusercontent.com/images/biUwOPIib2iSWV3iSydMaoZpgv4.jpg)
![](https://framerusercontent.com/images/H0KVkoacSQMJrfdoyEm6JqJkqg.jpg)