Is it okay for guys...?

Fighting toxic masculinity with real life search data.

Graphic Design

Search bar typing 'is it ok for guys', from the AXE #IsItOkForGuys campaign

"#Isitokforguys to be emotional?” “Wear makeup?” “Not like sports?” If thousands of guys have searched the web for answers, a million have thought it. It’s time to stop questioning what defines masculinity, because there’s no one way to be “a man.” Just be you. #FindYourMagic.

Pupils presenting 'What is a stereotype?' in a classroom for AXE #IsItOkForGuys
Pupils in 'is it ok for guys to wear pink' T-shirts presenting to their class
Four pupils wearing pink 'is it ok for guys to wear pink' T-shirts

☺︎ Tim Berkelmans 2023