A Cup of Kindness

A practical guide to kindness. The brand book for Dilmah's new visual identity.

Brand Strategy Art Direction Identity Design

Dilmah 'Not to worry.' billboard with a smiling woman, from the A Cup of Kindness identity

Dilmah infuses the world with kindness. Always have. Always will. That’s why we developed a practical guide to kindness for them. The brand book of their new visual identity. Because their tea is not the point; it’s the proof. All to be kind on the eyes.

Cover of the Dilmah brand book, A practical guide to kindness
Dilmah business cards with the new A cup of kindness logo
Three Dilmah posters with sky gradients: Lovely, Perfect and Beautiful time for Kindness
Dilmah 'Kindness, anyone?' tote bag
Dilmah Organic line colour system shown as overlapping petals
Dilmah 'Have you seen the sky today?' hoarding with a close-up portrait

☺︎ Tim Berkelmans 2023