Zero Words

How to describe the indescribable?

Graphic Design Motion Design

Coca-Cola Zero Sugar glass bottle surrounded by animated #ZeroWords stickers

How to describe the indescribable? #ZeroWords designed to challenge and inspire centennials, or the Generation Z fans — for whom social media is their go-to source of entertainment — to interpret the effervescent, fizzy taste of Coca-Cola Zero™ without using any words, across their own social platforms using a unique collection of dynamic digital stickers and gifs.

Animated #ZeroWords digital sticker for Coca-Cola Zero Sugar
Animated #ZeroWords GIF sticker for Coca-Cola Zero Sugar
Animated #ZeroWords GIF sticker for Coca-Cola Zero Sugar
#ZeroWords key visual: woman drinking Coca-Cola Zero Sugar surrounded by digital stickers
Animated #ZeroWords key visual with a Coca-Cola Zero Sugar glass bottle
Animated #ZeroWords sticker for Coca-Cola Zero Sugar
#ZeroWords key visual: man drinking a can of Coca-Cola Zero Sugar surrounded by digital stickers

☺︎ Tim Berkelmans 2023